| 阅读疗法宣传推广的长效策略 |
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| 引用本文： | 李树民,黄晓鹂.阅读疗法宣传推广的长效策略[J].中华医学图书情报杂志,2016,25(1):70-72. |
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| 作者姓名： | 李树民 黄晓鹂 |
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| 作者单位： | 华北理工大学，河北 唐山063000,华北理工大学，河北 唐山063000 |
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| 摘 要： | 介绍了阅读疗法宣传推广的长效策略和具体操作方法，如建立组织机构、建设宣传推广平台、设置阅读疗法特色阅览室、编发阅读疗法对口读物、开设阅读疗法课程，以及应用营销和学科化服务理念等，拓宽了阅读疗法宣传与推广的实施途径，提高了阅读疗法的知晓度。
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| 关 键 词： | 阅读疗法 读者服务 高校图书馆 宣传推广 7Ps理论 网络平台 营销策略 |
| 收稿时间： | 2015/9/22 0:00:00 |
Long effective strategies for popularizing bibliotherapy |
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| LI Shu-min and HUANG Xiao-li.Long effective strategies for popularizing bibliotherapy[J].Chinese Journal of Medical Library and Information Science,2016,25(1):70-72. |
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| Authors: | LI Shu-min and HUANG Xiao-li |
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| Affiliation: | North China University of Science and Technology, Tangshan 063000, Hebei Province, China and North China University of Science and Technology, Tangshan 063000, Hebei Province, China |
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| Abstract: | Described in this paper are the long effective strategies and methods for popularizing bibliotherapy, such as establishing organizations, platforms and characteristic reading rooms for popularizing bibliotherapy, compiling popular readings and offering courses for popularizing bibliotherapy, and applying marketing strategy and subject service theories in popularizing bibliotherapy. |
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| Keywords: | Bibliotherapy Reader service Academic library Popularization 7Ps theory Network platform Marketing strategy |
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