| 关联规则在电子商务推荐系统中的应用 |
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| 引用本文： | 王江伟,郭民.关联规则在电子商务推荐系统中的应用[J].现代电子技术,2011,34(19):179-182. |
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| 作者姓名： | 王江伟 郭民 |
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| 作者单位： | 北京工业大学电子信息与控制工程学院,北京,100124 |
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| 摘 要： | 以数据挖掘中的关联规则为基础,深入研究了基于关联规则的个性化推荐技术在电子商务中的应用,提出了电子商务推荐系统的体系结构,并对系统涉及到的关键技术进行了详细的描述.系统采用FP-Growth算法进行关联规则的挖掘,紧紧结合了数据库技术的优势,对当前电子商务系统中大量复杂的数据具有很好的适应性.
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| 关 键 词： | 数据挖掘 关联规则 电子商务推荐系统 数据库技术 |
Application of Association Rules in E-commerce Recommendation System |
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| WANG Jiang-wei,GUO Min.Application of Association Rules in E-commerce Recommendation System[J].Modern Electronic Technique,2011,34(19):179-182. |
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| Authors: | WANG Jiang-wei GUO Min |
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| Affiliation: | WANG Jiang-wei,GUO Min(College of Electronic and Control Engineering,Beijing University of Technology,Beijing 100124,China) |
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| Abstract: | On the basis of association rules in data mining,the application of a personalized recommendation based on association rules in E-commerce is deeply researched.The architecture of E-commerce recommendation system is proposed,and the related technology is described.The system uses FP-Growth algorithm to mine association rules,which makes full use the advantages of database technology,so it can process the complex data in the current E-commerce system very well. |
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| Keywords: | data mining association rule E-commerce recommendation system database technology |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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