Introduction: making the case for qualitative interviews

ABSTRACT

We introduce four papers comprising a Themed Section for this issue of the International Journal of Social Research Methodology, which together ‘Make the Case for Qualitative Interviews’. Here our aim is to show how this collection provides a timely contribution to key debates concerning the value of qualitative interviews, particularly as these are employed and analysed in much recent social scientific thinking. We explore ways to move beyond recent, sometimes constraining and occasionally dismissive, approaches to interviews in the social sciences through reframing and reconfiguring central questions germane to these debates. We also seek to challenge a broader neo-liberal trend towards valuing quantitative over depth qualitative research. Through this Introduction, and the collection of papers that follows, we seek to re-establish the value of qualitative interviews by shifting the focus from a preoccupation with what interviews can be said to do, towards questions centring on what can be done with interviews.     

Power play: the use of space to control and signify power in the workplace

ABSTRACT

The findings of this article emerge from an eight-month study examining career identity practices amongst a select group of fitness professionals in the U.K. We examine how the inter-relationship between physical and social space can denote how power is acquired, displayed, and used by individuals interacting in a shared space. The findings show that power is signified through spatial practices as individuals negotiate through triadic space, creating an identity of space and place for both trainer and client that identifies power, and signifies who has power. Fitness professionals with high levels of symbolic power are able to subvert organizational spatial norms to better serve themselves and their clients, while those with lower levels of symbolic power are forced to, or choose to, negotiate or abdicate space to others. These findings are relevant to a wide range of occupations where self-employment and contract workers interact in shared space.     

Infant screen exposure links to toddlers' inhibition,but not other EF constructs: A propensity score study

Technology is pervasive in homes of families with young children, despite evidence for negative associations between infant exposure to screen‐based media and cognitive development that has led the American Academy of Pediatrics (AAP) to discourage parents from exposing children under the age of 18 months to any kind of screen time (AAP, 2016). Here, we apply a propensity score matching approach to estimate relations between electronic screen‐based media use in infancy and executive function in early toddlerhood. In an international sample of 416 firstborn infants, parental report of regular exposure to screen‐based media at 4 months predicted poorer performance on a test of inhibition at 14 months, but was unrelated to either cognitive flexibility or working memory at 14 months. Results of this study are therefore consistent with the view that early exposure to screen‐based media adversely affects the development of executive function.     

Has Opposition to Immigration Increased in the United States after the Economic Crisis? An Experimental Approach

We employ two population‐level experiments to accurately measure opposition to immigration before and after the economic crisis of 2008. Our design explicitly addresses social desirability bias, which is the tendency to give responses that are seen favorably by others and can lead to substantial underreporting of opposition to immigration. We find that overt opposition to immigration, expressed as support for a closed border, increases slightly after the crisis. However, once we account for social desirability bias, no significant increase remains. We conclude that the observed increase in anti‐immigration sentiment in the post‐crisis United States is attributable to greater expression of opposition rather than any underlying change in attitudes.     

Building a health communication brand for University of Texas System tobacco control

Objective: Despite declining cigarette smoking rates in the US, there is a continued need for tobacco prevention education campaigns to reach young adults. Recognizing the need for improved tobacco control messaging, the University of Texas (UT) System engaged The University of Texas at Austin Center for Health Communication to develop a brand and message that would strengthen tobacco control efforts at its 14 institutions. Methods: This article describes the iterative process involved in creating a brand for tobacco control, including an environmental scan, identifying potential message themes, and creating and refining logos. Results: This article highlights the process of developing a system-wide tobacco control brand. Specifically, the process included coordinating an interdisciplinary team with content and design experts, and presenting ideas to stakeholders for serial feedback and refinement, among others. Conclusions: Ultimately, this project offers a model for other systems of higher education interested in pursuing similar initiatives.     

Marketing as an Investment in Shareholder Value

We present resource‐based and capability‐based arguments of marketing investment intensity to offer a strategic view of marketing as an investment in shareholder value. We find that marketing investment intensity has a U‐shaped quadratic effect on shareholder value creation (Tobin's q) that calls for marketing investment to be protected and increased, not surrendered. We show how marketing investments interact with investments in R&D, human capital and operations to reveal how strategic co‐investments can alter the shareholder value of marketing. Finally, we show how competitive intensity and failings in the firm's investment productivity (its ability to convert investment expenditure into sales) point to malaise in the firm's own strategic architecture as a fault for perceived poor returns from marketing investments. Our findings suggest that marketing investment should not be scapegoated when its contributions to shareholder value are not as expected. When invested in strategically and in combination with other investments, marketing can unlock exciting improvements in shareholder value.     

Estimation of the cumulative incidence function under multiple dependent and independent censoring mechanisms

Competing risks occur in a time-to-event analysis in which a patient can experience one of several types of events. Traditional methods for handling competing risks data presuppose one censoring process, which is assumed to be independent. In a controlled clinical trial, censoring can occur for several reasons: some independent, others dependent. We propose an estimator of the cumulative incidence function in the presence of both independent and dependent censoring mechanisms. We rely on semi-parametric theory to derive an augmented inverse probability of censoring weighted (AIPCW) estimator. We demonstrate the efficiency gained when using the AIPCW estimator compared to a non-augmented estimator via simulations. We then apply our method to evaluate the safety and efficacy of three anti-HIV regimens in a randomized trial conducted by the AIDS Clinical Trial Group, ACTG A5095.     

Older Lesbians and Work in the Australian Health and Aged Care Sector

While research has identified challenges lesbians face in the workplace, there is limited understanding of the particular experiences of older lesbians, especially those working in the health and aged care sector. This article draws on the stories of four women who participated in a narrative research project on lesbian and gay people's experiences of health and aged care. It highlights the need for future research to examine the complexity of identity expression and community affiliation, how people negotiate “coming out” in the workplace, the impact of discrimination, and the resources (such as friends) available to lesbians in the workplace.     

A New Test for Short Memory in Long Memory Time Series

This article considers short memory characteristics in a long memory process. We derive new asymptotic results for the sample autocorrelation difference ratios. We used these results to develop a new portmanteau test that determines if short memory parameters are statistically significant. In simulations, the new test can detect short memory components more often than the Ljung-Box test when these short memory components are in fact within a long memory process. Interestingly, our test finds short memory autocorrelations in U.S. inflation rate data, whereas the Ljung-Box test fails to find these autocorrelations. Modeling these short memory autocorrelations of the inflation rate data leads to improved model accuracy and more precise prediction.