The relationship between perceived e-service quality and brand equity: A simultaneous equations system approach

Using the data collected from the online banking users in Taiwan, we build a hierarchical model of e-banking service quality and investigate the relationships among e-service quality, trust, satisfaction, loyalty, and brand equity. Moreover, the simultaneous equations system approach is also applied to transfer the traditional satisfaction-loyalty path into the simultaneous relationships between trust and loyalty, and between satisfaction and loyalty. As the structural form coefficients demonstrate the direct relations between our research constructs, the reduced form estimates further disclose the total impacts of the quality of e-banking service on trust, satisfaction, loyalty, and brand equity, respectively. The results indicate that the perceived quality formed through interaction with an online banking service positively affects customer trust and satisfaction, which in turn influence loyalty and brand equity. The significant simultaneous relationships between trust and loyalty, and between satisfaction and loyalty, are confirmed by our data, implying that these relationships must be determined simultaneously, rather than sequentially.     

基于CRM的企业销售管理信息系统

开发基于CRM的销售管理信息系统有利于企业降低销售成本、提高客户满意度。研究了基于CRM的销售管理信息系统的特征与信息流程,并结合某计算机系统集成有限公司销售管理信息系统的开发,给出了应用实例。     

The computer as a Trojan Horse

Abstract This paper reports on a study of boys in an Australian secondary school who were under achieving in school mathematics. The subjects were asked to develop computing software to teach fellow students about aspects of Ancient Egyptian mathematics. The paper reports four example case studies of the experience of the subjects during the course of the intervention. The paper examines the use of computing software development as a vehicle for the incidental learning of mathematical technique and for changes in attitude towards mathematics. Four different mathematical activities are reported in the case studies with a screen-dump of the subjects work included as an illustrative example.     

The relation between EA effectiveness and stakeholder satisfaction

Enterprise Architecture (EA) is increasingly being used by large organizations to get a grip on the complexity of their business processes, information systems and technical infrastructure. Although seen as an important instrument to help solve major organizational problems, effectively applying EA seems no easy task. Active participation of EA stakeholders is one of the main critical success factors for EA. This participation depends on the degree in which EA helps stakeholders achieve their individual goals. A highly related topic is effectiveness of EA, the degree in which EA helps to achieve the collective goals of the organization. In this article we present our work regarding EA stakeholder satisfaction and EA effectiveness, and compare these two topics. We found that, regarding EA, the individual goals of stakeholders map quite well onto the collective goals of the organization. In a case study we conducted, we found that the organization is primarily concerned with the final results of EA, while individual stakeholders also worry about the way the architects operate.     

带满意条件不可微的分式极小—极大化问题的最优性条件

本文指出了[1]中的错误,把[1]中讨论的问题扩充成了带满意条件不可微的分式极小—极大化问题。在较弱的假设条件下,利用不同于[1]中的方法讨论了扩充问题的最优性条件。     

CS管理中的设计管理

随着"产销者市场”的兴起,CS管理成为企业管理的一个重要发展方向.设计是企业在竞争中赢得发展的重要环节之一,对设计进行有效的管理必不可少.在CS体系下,摆正设计的位置,理清设计部门的各种顾客关系,是设计管理的立足点.     

加强质量管理体系建设不断适应市场需求

通过开展无形的质量文化建设和有形的质量管理体系的建设,注重过程控制,质量工作形成闭环,不断提高产品质量和可靠性水平.增强用户满意,使企业和用户实现"双赢".     

Energy efficient design and occupant well-being: Case studies in the UK and India

The purpose of this paper is to demonstrate the relationships between sustainable building design and occupant well-being. It starts with a definition of sustainable design and well-being, and focuses on the relationships between energy performance and occupant feedback. Methodologically it draws on detailed monitoring and surveys of 12 case study office buildings in the UK and India, and the paper uses the data to explore whether energy use and associated CO₂ emissions are correlated to occupant satisfaction and comfort. The results demonstrate that increased energy use in the case study buildings is associated with increased mechanisation (e.g. centralised air conditioning) and reduced occupant control. This reduced control in turn is shown to relate to reduced occupant comfort and satisfaction. Finally, the paper reveals that the reported health conditions of occupants correlates strongly with their levels of satisfaction. The overall conclusion is that energy use in typical office buildings is inversely correlated with the well-being of the occupants: more energy use does not improve well-being.     

Post-occupancy evaluation of residential satisfaction in Lagos,Nigeria: Feedback for residential improvement

This study is a post-occupancy evaluation of residential satisfaction in Oniru Estate, Lagos, Nigeria. It conceived residents’ satisfaction as a measure of people’s attitudes towards certain aspects of their residential environment. The very important role of certain physical quality or characteristics of the environment as a dominant predictor of satisfaction is emphasized. Apart from the measurement of residential satisfaction through post-occupancy evaluation, it also utilized respondents’ satisfaction scores as indices for evaluating the performance of residential development in the study area. Analysis was done using Chi-square statistics (p=0.05 with a level of significance of 0.000) to confirm the relationship between the quality of housing physical environment and level of residents’ satisfaction. The results show and confirm that the quality of certain physical characteristics in the housing environment is imperative thereby influencing the level of residents’ housing satisfaction. The need to consider relevant inputs emanating from the end-users or occupants of residential developments in the planning, design and development of satisfactory dwellings is highlighted.     

加权约束满足问题的符号ADD求解算法

加权约束满足问题(WCSP)是一类软约束满足问题。给出WCSP的代数决策图(ADD)描述,以及基于ADD的两种符号求解算法。首先,通过对变量和变量域值的二进制编码,给出软约束图的ADD表示。其次,将分支定界搜索算法与桶消元算法及符号ADD技术相结合,在静态变量序下,利用结点一致性预处理技术,对WCSP问题进行符号ADD求解。通过引入有向弧一致性计数技术提高符号ADD算法的搜索下界,对符号ADD求解算法作了改进。最后,对大量随机生成的测试用例进行实验分析。结果表明,文中算法在性能上明显优于带有存在有向弧一致性或结点一致性预处理技术的具有前向检查功能的深度优先分支定界搜索算法。