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中国体育赛事活动市场化发展道路的回顾与展望 总被引:19,自引:0,他引:19
一、中国体育赛事市场化的发展历程国际上体育赛事市场化主要有两种形式:一是纯商业性比赛,即赛事举办者以赢利为目的、满足社会体育竞技观赏需求而举办的比赛,如各种职业联赛、各种商业比赛、大奖赛、巡回赛等,欧美经济发达国家的职业体育比赛首开先河,并在20世纪70年代已经形成比较成熟的市场化运作方式,然后逐渐扩展到其他各种类型的比赛;二是以提高运动技术水平、发展体育文化为目的但采用市场运作方式的比赛,如奥运会、亚运会和各种杯赛、锦标赛等,这些比赛的举办者为弥补竞赛资金的不足,提高竞赛的活力,逐渐采用前一类… 相似文献
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一、体育比赛编排法的重要性及现状在众多的体育项目的比赛中.就其比赛的性质来分,可大体上分为两种:一种是两队或两人同时在一个比赛场互相直接争夺胜负,如:球类、棋类、摔跤、击剑等……。另一种是同时或先后在不同场地或同一场地进行比赛,根据记时、丈量、评分来决定胜负,如田径、体操、武术、技巧、游泳、跳水、花样滑冰等……。为了阐明体育比赛的编排方法,把前者称为直接对抗性体育比赛,后者称为非直接对抗性体育比赛。直接对抗性的比赛,长期以来都是采用淘汰制或循环制或在一次比赛中两者皆用的混合制,这一固定的编排法,已为世界公认,早已编入世界各国的体育教科书。然而非直接对抗性体育比赛的编排法,到 相似文献
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浅谈在体育比赛公用信号制作过程中如何更好传播"人文奥运" 总被引:1,自引:0,他引:1
比赛是电视转播的主体,而且观众在观看比赛的时候会更加容易被紧张激烈的比赛所吸引,而且电视画面的美感在比赛中会使观众更加容易受到感染,所以比赛电视信号的制作更能够潜移默化的影响观众。体育比赛公用信号制作是面向全世界的一项工作,它有机会将制作出来的内容向全世界播放。 相似文献
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运动竞赛中的情绪控制 总被引:1,自引:0,他引:1
一、前言情绪是人对客观世界的一种特殊反映形式,是人对客观事物是否符合自己需要的态度的体验。情绪是环境影响、人的生理状况和认识过程等因素相互作用的产物。它可以迅速产生、转化和消失,也可以在较高强度水平上维持较长的时间。情绪一旦产生就使人有很明显的生理变化和外部表现。而运动竞赛的情绪就是在体育比赛中,运动员与对友、对手、裁判员、比赛器材、教练员及观众之间的主观体验的反映。众所周知,情绪对运动训练、体育比赛影响极大。据有人观察,篮球的投篮命中率与情绪有密切的关系,在稳定的情绪状态下,投篮命中率可达75%,罚球命中率可达100%。在急躁的情绪状态下,投篮命中率则下降20.8%,罚球命中率为20%和25%。在 相似文献
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A home field advantage is given when the home team wins more than half of the games under home conditions. For team sports, this advantage has been well-established in many studies. The present study examines the home field advantage for individual sports on the example of table tennis. Therefore, all games of the men’s first German National League of table tennis (n?=?406) were analyzed for the seasons 2008/2009 to 2012/2013. There was a home field advantage of 51.48?%. A more specific measure for the home field advantage is to look at single games (“best-of-five” modus), where the home teams won more games (2.01 per competition) than the away teams (1.95 per competition). Both results were statistically not significant. A statistically significant correlation between the size of the home field advantage and the number of spectators was found, as well as an advantage by competition rules of the home team in the opening game, whereas the travel distances of the away teams did not affect the results. Accordingly, the home field advantage is less pronounced in individual sports than in team sports. The player’s performance, however, is positively influenced by the social support of home spectators and the specific competition rules. 相似文献
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体育营销的作用机制与应用模式选择 总被引:9,自引:1,他引:8
界定了现代企业体育营销的基本内涵,剖析了体育营销的沟通特性与商业价值,最后总结了现代企业体育营销模式选择,即体育媒体营销,体育赛事营销,体育团队、明星营销和体育组织营销等4种基本模式。 相似文献
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体育赞助的商业权益保护 总被引:8,自引:0,他引:8
阐述了体育赛事赞助的商业权益保护的内容,分析了体育赛事赞助的商业权益保护中存在的若干问题,并对健全体育赛事赞助的商业权益保护进行了探索。 相似文献
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《Sport Management Review》2015,18(2):244-255
The carbon footprint of spectator and team travel was analyzed at small-scale varsity sports events held at the University of British Columbia. Sport management literature suggests a need for quantitative environmental impact studies of events, in particular to seek out transport footprint reduction opportunities. This study applies a Life Cycle Assessment (LCA)-based approach to increase methodological rigour and transparency. We analyze travel patterns of spectators and teams and put forward several scenarios for impact reduction. Results show that UBC spectators had a smaller footprint than teams on a per person basis but a larger overall carbon footprint. Although only 4% of the spectators travelled by air, this constituted 52% of total spectator impact. We find the biggest opportunities for footprint reductions by spectators and teams alike are strategies that (a) reduce long-distance air travel, (b) increase vehicle occupancy rates, and (c) encourage low-emission travel mode choices. 相似文献
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电子竞技在互联网高速发展、软硬件更新换代、大量直播平台崛起的时代吸引了大量的观赏者和参与者,其主体是青少年人群。在诸多因素作用下,这一体育文化形态正在风靡全世界。在2018年雅加达亚运会电子竞技比赛中,我国电竞团队勇夺金牌,其影响力在电竞界可谓深远。当前,既要认识到电子竞技对经济、科技、体育带来的全新机遇,更要遵循各个方面的客观规律,处理好电子竞技和体育产业发展中出现的多种潜在矛盾。本文通过运用文献资料法、调查法、归纳法着重探讨了雅加达亚运会后电子竞技运动的发展。 相似文献
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《Sport Management Review》2016,19(3):293-305
Despite the exponential growth of corporate expenditure on sponsorship, to date there has been little exploration of the degree to which sports involvement influences purchase intention of sponsor products and how much of this effect can actually be ascribed to an indirect effect through sponsor image and sponsor awareness. Using a multiple mediation model, this research explored the mediational role of sponsor awareness and sponsor image in the sports involvement–purchase intention relationship. Results revealed that while sponsor image is an effective mediator of the sports involvement and purchase intention relationship, sponsor awareness acts as a suppressor. Moreover, per the ratio of indirect effect to total effect, sponsor image accounts for 90% of the total effect of sports involvement on purchase intention. These findings should assist sponsors and sport event managers to capitalize on sponsorship opportunities more effectively. 相似文献
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美国职业体育管理体制初探 总被引:20,自引:0,他引:20
美国职业体育的起源,从地缘上看是移植了英国的赛马俱乐部模式,从根源上看是资本主义制度的建立以及自身的不断调整,带动了世界经济的持续增长,从文化上看缺少英国的贵族阶层的捐赠,从管理上看是联盟体制的建立和完善,从内容上看是有效地协调了观众、球员、职业运动队、联盟、媒体、赞助商和政府之间的利益关系,从制度上看是美国完善的市场法规给予了这种体制以有效运行的保障. 相似文献
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黄怀权 《西安体育学院学报》2007,24(2):31-33
国际上体育赞助合同纠纷只要满足其行使管辖权的前提条件,即存在仲裁条款或仲裁协议就可以申请国际体育仲裁院仲裁。当前赞助合同纠纷越来越多,在我国尚未建立专门的体育仲裁法庭受理体育赞助合同纠纷的情况下,由于合同当事人之间平等的法律关系并且未被仲裁法排除适用,可以将体育赞助合同纠纷纳入我国民商事仲裁体制内,为进一步寻求体育纠纷在体育组织外部的法律解决提供参考。 相似文献
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Concerns surround the association between alcohol advertising and alcohol consumption amongst audiences. Research has examined the link in broadcast sports, yet limited attention is directed towards newer media. This paper examines whether there is a link between alcohol sponsorship in sports games and alcohol brand recall, recognition and choice, and whether in-game health messages moderate this association. Simulated games designed specifically for this study are used to observe whether in-game alcohol sponsorship combined with embedded health messages affect the player’s brand awareness. Findings highlight the influence of in-game alcohol sponsorship placement on brand awareness, yet embedded health messages do not impact consumer behaviours. This research provides evidence suggesting regulations in games may be warranted and further examination of health messaging in sponsor brand placement necessary. 相似文献