| 体育信息的影像传播范式对大学生体育行为的影响 |
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| 引用本文： | 衣海永.体育信息的影像传播范式对大学生体育行为的影响[J].山东体育科技,2012,34(1):51-54. |
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| 作者姓名： | 衣海永 |
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| 作者单位： | 山东青年政治学院文化传播学院,山东济南,250014 |
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| 摘 要： | 影像传播范式是传播体育信息最重要的手段,作为传播载体的电视、视频网站等大众传播媒介也是推动现代体育发展的手段。本研究通过对济南市部分高校非体育专业大学生的问卷调查,分析体育信息的影像传播范式对大学生体育行为的影响,从而正确地引导大学生的体育意识和体育行为,能够为大学生养成良好的体育锻炼的习惯,培养终身体育意识打下坚实的基础。
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| 关 键 词： | 体育信息 影像传播 大学生 体育行为 |
Sports information communication paradigm effect on college students sports behavior |
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| YI Hai-yong.Sports information communication paradigm effect on college students sports behavior[J].Shandong Sports Science & Technology,2012,34(1):51-54. |
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| Authors: | YI Hai-yong |
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| Affiliation: | YI Hai-yong(Shandong Youth University of Political Science,Jinan 250014,Shandong,China) |
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| Abstract: | Image communication paradigm is the most important means of sports information dissemination.As communication media,TV,video website and other mass media promote the development of modern sports means.With the questionnaire survey on college PE majors in Jinan,this article analysed sports information communication paradigm on college students’ exercise behavior,so as to correctly guide college students sports consciousness and sports behavior,and promote college students to form good habit of physical training and develop lifelong sports consciousness. |
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| Keywords: | sports information image communication college student sports behavior |
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