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Persistence of social signatures in human communication
Authors:Jari Saram?ki  E A Leicht  Eduardo López  Sam G B Roberts  Felix Reed-Tsochas  Robin I M Dunbar
Abstract:The social network maintained by a focal individual, or ego, is intrinsically dynamic and typically exhibits some turnover in membership over time as personal circumstances change. However, the consequences of such changes on the distribution of an ego’s network ties are not well understood. Here we use a unique 18-mo dataset that combines mobile phone calls and survey data to track changes in the ego networks and communication patterns of students making the transition from school to university or work. Our analysis reveals that individuals display a distinctive and robust social signature, captured by how interactions are distributed across different alters. Notably, for a given ego, these social signatures tend to persist over time, despite considerable turnover in the identity of alters in the ego network. Thus, as new network members are added, some old network members either are replaced or receive fewer calls, preserving the overall distribution of calls across network members. This is likely to reflect the consequences of finite resources such as the time available for communication, the cognitive and emotional effort required to sustain close relationships, and the ability to make emotional investments.Social relationships play an important functional role in human society both at the collective level and by providing benefits to individuals. In particular, it appears that having strong and supportive relationships, characterized by closeness and emotional intensity, is essential for health and well-being in both humans and other primates (1, 2). At the same time, there is a higher cost to maintaining closer relationships, reflected in the amount of effort required to maintain a relation at the desired level of emotional closeness. Because of this, the number of emotionally intense relationships is typically small. Moreover, it has been suggested that ego networks, the sets of ties individuals (egos) have to their friends and family (alters), may be subject to more general constraints associated with limits on human abilities to interact with large numbers of alters (35). Although there are obvious constraints on the time available for interactions (57), additional constraints may also arise through limits on memory capacity (3, 8) or other cognitive abilities (9, 10).Irrespective of the specific mechanisms that act to constrain ego networks, it is reasonable to ask whether such mechanisms shape these networks in similar ways under different circumstances, giving rise to some characteristic features that persist over time despite network turnover. Here, we explore this question with a detailed analysis of the communication patterns within ego networks in an empirical setting that results in large membership turnover and changes in the closeness of relationships. In particular, we focus on the way that egos divide their communication efforts among alters and how persistent the observed patterns are over time. We call these patterns, which may be expected to vary across individuals, social signatures.Over the last decade, research on human communication has been given a significant boost by the widespread adoption of new communication technologies. The popularity of communication channels such as mobile phones and online environments has made it possible to capture microlevel quantitative data on human interactions automatically, in a way that circumvents biases inherent in retrospective self-reports (11). However, studies using electronic communication sources typically lack information on the nature of the social relationships (5, 1215), whereas the challenge in using survey data alone has been that these give detailed information about the nature of the social relationships, but lack quantitative information about the actual patterns of communication (16). Further, in surveys the respondent burden from recording communication events with their entire ego network is very high (17) and people’s accuracy in recalling detailed communication events is known to be limited (18).We combine detailed, autorecorded data from mobile phone call records with survey data. These were collected during a study (19) that tracked changes in the ego networks of 24 students over 18 mo as they made the transition from school to university or work (details in Materials and Methods). These changes in personal circumstances result in a period of flux for the social relationships of the participants, with many alters both leaving and entering their networks. This provides a unique setting for studying network-level structure and its response to major changes in social circumstances. This dataset combines detailed data on communication patterns from mobile phone call records with questionnaire data that explore participants’ own perceptions of the quality of the relationships with all of the members of their network. More importantly, call record data contain complete time-stamped records of all calls made by egos to alters in their network, rather than just a subset of calls egos make to alters who happened to be on the same mobile network as they are (as has usually been the case in previous work, e.g., ref. 12). The questionnaires that augmented the call records provide information on the networks of participants that includes assessment of emotional closeness, time between face-to-face contact, and the phone numbers of alters. This allowed the call records of alters with several phone numbers (mobile phones, landlines) to be merged, giving a more accurate picture of communication between two individuals than that based on mobile phone calls alone.These data enable us to uncover changes in the structure of the ego networks of the participants, reflected in their communication behavior. We find a consistent pattern that is seen to be persistent over time even when there is large network turnover. This social signature is consistent with previously observed patterns of social network site use (20, 21) and text messaging (22, 23) in that a high proportion of communication is focused on a small number of alters. A detailed analysis of the social signatures of individual participants reveals that there is individual variation in the exact way their limited communication time is allocated across their network members. Although individual signatures show some response to network turnover, they surprisingly retain much of their distinctive variation over time despite this turnover.
Keywords:quantitative sociology  personal relationships
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