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从视觉思维模式看海报设计创新
引用本文:陆少坎,周旭.从视觉思维模式看海报设计创新[J].浙江工业大学学报,2010(1).
作者姓名:陆少坎  周旭
作者单位:浙江工业大学艺术学院;
摘    要:视觉思维是创意产生的重要因素。视觉思维的模式主要有递进思维、逆向思维和发散思维三种。文章认为,作为视觉艺术的海报设计,在视觉思维模式的影响下,应该能在把握好各种设计元素之间的关系,以及设计环境之间的关系的同时,产生创新思维,创作出新颖独特的艺术作品。

关 键 词:视觉思维模式  海报设计  设计元素  

Looking at the Innovation of Poster Design from Visual Thinking Mode
LU Shao-kan,ZHOU Xu.Looking at the Innovation of Poster Design from Visual Thinking Mode[J].Journal of Zhejiang University of Technology,2010(1).
Authors:LU Shao-kan  ZHOU Xu
Affiliation:LU Shao-kan,ZHOU Xu (College of Art,Zhejiang University of Technology,Hangzhou 310023,China)
Abstract:Visual thinking is one important factor to create originality.Generally speaking,there are three main modes of visual thinking:progressive thinking,contrary thinking and divergent thinking.As a kind of visual art,the design of poster requires the designer to consciously apply the visual thinking to dealing with the relations among various design elements.Then it is expected to achieve excellent works,which can arouse the receiver's resonance.
Keywords:visual thinking mode  poster design  design element  
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