全媒体时代广播电视台全媒体业务的探索与实践

随着全媒体技术的发展和媒体受众的改变，广播电视媒体开始拓展全媒体业务，以安庆市广播电视台门户网站及安庆手机台的建设为例，对全媒体内容汇聚管理、多格式多码流集中转码、多屏融合发布以及移动客户端等系统进行了一些探索与实践，从全媒体平台建设构想、建设目标、总体设计以及功能模块详解等几个方面，介绍了安庆市广播电视台全媒体互动平台的建设方案，为其他广播电视媒体建设全媒体平台、开展全媒体业务提供参考。

The Exploration and Practice of the Radio and Television Media Business in Omni-media Time

Because the develop omni-media technology and more and more audience get information in new platforms, the business of all media has been developed in the radio and television media. In this file the theme is the construction of AQBTV website and Anqing mobile station. We have some preliminary exploration and practices to improve the content manage of omni-media, centralized transcoding multi-format and muti-stream files, the integrated publish of muti-screen and mobile clients. We will introduce the AQBTV omni-dedia station from the proposition of construction of omni-media station, the target design and function module in construction omni-media will be explain to detail. This file will give some reference to other TV stationomni-media construction.