| UV光固化墨水技术及其绿色营销 |
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| 引用本文： | 王怀功,姚群,黄剑莉,汪玉东. UV光固化墨水技术及其绿色营销[J]. 信息记录材料, 2014, 15(5): 58-64 |
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| 作者姓名： | 王怀功 姚群 黄剑莉 汪玉东 |
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| 作者单位： | 乐凯华光印刷科技有限公司,南阳,473000 |
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| 摘 要： | 简要介绍了UV光固化墨水的应用分类、市场预期、技术进展等情况。作为绿色印刷的重要产品之一,阐述了UV墨水在研发、生产、销售过程中,如何利用绿色营销的概念及方法,从营销策略、产品定价、推广渠道、充分利用国家政策等几个方面入手,做好UV墨水生产经营工作。
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| 关 键 词： | UV光固化墨水 绿色印刷 喷墨打印 绿色营销 |
Technology and Green Marketing of UV Curable Ink |
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| WANG Huai-gong,YAO Qun,HUANG Jian-li,WANG Yu-dong. Technology and Green Marketing of UV Curable Ink[J]. Information Recording Materials, 2014, 15(5): 58-64 |
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| Authors: | WANG Huai-gong YAO Qun HUANG Jian-li WANG Yu-dong |
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| Affiliation: | WANG Huai-gong;YAO Qun;HUANG Jian-li;WANG Yu-dong;Lucky Huaguang Printing Technology Co.,Ltd.; |
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| Abstract: | The technology development, market expectation and application classification of UV curing ink were briefly introduced. In order to further improving the efficiency of production and operation of the UV ink, the concepts and methods of the green marketing were proposed for the process of R＆D, production and marketing of UV ink, and several key issues were also indicated, fore example, strategies of marketing and pricing, promotion channels, and utilization of the preferential policy of the government. |
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| Keywords: | UV curing ink green printing ink jet printing green marketing |
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