| 莱钢产销研一体化模式的运作及调整 |
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| 引用本文： | 王继新. 莱钢产销研一体化模式的运作及调整[J]. 山东冶金, 2013, 0(5): 69-70 |
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| 作者姓名： | 王继新 |
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| 作者单位： | 莱芜钢铁集团有限公司 销售中心,山东 莱芜,271104 |
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| 摘 要： | 莱钢找出生产、销售、研发三方面出现的不足，及时调整营销策略，实施产销研一体化模式。根据良好、低迷、严峻等不同市场形势采取应对的策略，实现了研发与生产和销售市场的对接，满足了市场和用户需求。
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| 关 键 词： | 产销研一体化 市场形势 策略 调整 |
Operation and Adjustment of the Integration Mode of Production,Marketing and Research in Laiwu Steel |
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| WANG Jixin. Operation and Adjustment of the Integration Mode of Production,Marketing and Research in Laiwu Steel[J]. Shandong Metallurgy, 2013, 0(5): 69-70 |
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| Authors: | WANG Jixin |
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| Affiliation: | WANG Jixin (The Sale Center of Laiwu Iron and Steel Group Corporation, Laiwu 271104, China) |
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| Abstract: | The integration mode of production, marketing and research has been carried out with the adjustment of markets strategy after the shortage has been found from the production, marketing and research in Laiwu Steel. With the changes of sales situation under the different conditions, the conjunction of production, marketing and research has been accomplished. This work may meet the requirements of markets and customs. |
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| Keywords: | integration of production,marketing and research markets situation strategy adjustment |
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