Searching for triangles: An extension to food & packaging |
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| Affiliation: | 1. Tsinghua University, China;2. Crossmodal Research Laboratory, Department of Experimental Psychology, University of Oxford, United Kingdom;1. Tsinghua University, Beijing, China;2. Crossmodal Research Laboratory, Department of Experimental Psychology, University of Oxford, Oxford, UK;1. Image Sciences Institute, University Medical Center Utrecht, 3584 CX Utrecht, The Netherlands;2. Helmholtz Institute, Utrecht University, 3584 CS Utrecht, The Netherlands;3. Clinical and Health Psychology, Utrecht University, 3584 CS Utrecht, The Netherlands;4. Department of Human Nutrition, Wageningen University, 6700 EV Wageningen, The Netherlands;1. Faculty of Engineering, ICESI University, Calle 18 No. 122-135 Pance, Colombia;2. Faculty of Environment and Information Sciences, Yokohama National University, E404 General Research Building, 9-7 Tokiwadai, Hodogaya-ku, Yokohama, Kanagawa 240-8501, Japan;3. Food Function Division, National Food Research Institute, National Agriculture and Food Research Organization, 2-1-12, Kannondai, Tsukuba, Ibaraki 305-8642, Japan;4. Tokyo Denki University, 2-1200 Muzai Gakuendai, Inzai-shi, Chiba 270-1382, Japan;1. Department of Agricultural Economics and Rural Development, University of Goettingen, Göttingen, Germany;2. Department of Animal Sciences, University of Goettingen, Göttingen, Germany |
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| Abstract: | Two laboratory-based visual search experiments (Experiments 1 and 2) and an online survey (Experiment 3) were conducted in order to investigate the visual search for triangular foods. The results of Experiment 1 revealed that the visual search for a downward pointing triangular target was faster than when the same target pointed upward, regardless of whether the stimuli were simple geometric figures or photos of food. Experiment 2 replicated these results using images of both food and non-food packaging. Experiment 3 revealed that the same triangular stimuli were generally rated as less pleasant, less liked, and less familiar when they pointed downward than when they pointed upward. Taken together, these results therefore suggest that the cognitive processing of food images is influenced by incidental aspects of their visual appearance, and that such a pattern of results can also be extended to the case of food packaging. |
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| Keywords: | Visual search Food Packaging Triangles |
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