| 一种改进的APRIORI算法在电子商务中的应用 |
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| 引用本文： | 屈展,陈雷.一种改进的APRIORI算法在电子商务中的应用[J].西安石油大学学报(自然科学版),2012,27(1):91-93,98,122,123. |
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| 作者姓名： | 屈展 陈雷 |
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| 作者单位： | 西安石油大学计算机学院,陕西西安,710065 |
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| 摘 要： | 结合电子商务推荐系统的实际需求,在分析Apriori算法的特点和不足的基础上,提出了一种改进的分段Apriori算法,将此算法引入到电子商务网站的推荐系统中,使网站的交易效率和客户认可度均得到提升.
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| 关 键 词： | APRIORI算法 电子商务 推荐系统 |
Application of an improved APRIORI algorithm in the electronic commerce |
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| QU Zhan,CHEN Lei.Application of an improved APRIORI algorithm in the electronic commerce[J].Journal of Xian Shiyou University,2012,27(1):91-93,98,122,123. |
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| Authors: | QU Zhan CHEN Lei |
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| Affiliation: | (College of Computer Science,Xi’an Shiyou University,Xi’an 710065,Shaanxi,China) |
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| Abstract: | In the electronic commerce activities,buyers can carry out trade by Web way.Based on the analysis of the characteristics and shortcomings of the APRIORI algorithm,an improved APRIORI algorithm is put forward according to the requirements of the electronic commerce recommendation system.The improved APRIORI algorithm can increase the website’s trade efficiency and customer approval in electronic commerce. |
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| Keywords: | Apriori algorithm electronic commerce recommendation system |
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