| 中国文化对外传播效果研究——对5国16所孔子学院的调查 |
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| 引用本文： | 吴瑛. 中国文化对外传播效果研究——对5国16所孔子学院的调查[J]. 浙江社会科学, 2012, 0(4): 144-151,160 |
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| 作者姓名： | 吴瑛 |
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| 作者单位： | 上海外国语大学中国国际舆情研究中心 上海200083 |
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| 基金项目： | 上海外国语大学青年教师科研创新团队(QJTD11YYN01)的阶段性成果 |
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| 摘 要： | 本文通过对美国、日本、俄罗斯、泰国、黎巴嫩5个国家16所孔子学院的调查发现:当前孔子学院在全球范围内取得了一定的传播效果；但不同层次的中国文化传播效果存在较大差异；中国文化在不同文化圈层,尤其是儒家文化圈层和非儒家文化圈层中的传播效果有很大不同；国与国之间也存在较大差异.本文提出,针对非儒家文化国家,要让中国的物质文化先走出去,行为文化、精神文化可暂时缓行.
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| 关 键 词： | 对外传播 孔子学院 调查 |
On the International Communication Effects of Chinese Culture:Survey of Sixteen Confucius Institutes in Five Countries |
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| Wu Ying. On the International Communication Effects of Chinese Culture:Survey of Sixteen Confucius Institutes in Five Countries[J]. Zhejiang Social Sciences, 2012, 0(4): 144-151,160 |
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| Authors: | Wu Ying |
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| Affiliation: | Wu Ying(School of Journalism,Shanghai International Studies University,Shanghai 200083) |
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| Abstract: | The survey of sixteen Confucius institutes in USA,Japan,Russia,Tailand and Lebanon show that Confucius institutes have achieved certain communication effects in the world,but there are significant differences among different levels of Chinese culture,and there are significant differences among different cultural areas over the world,especially between Confucius cultural areas and non-Confucius cultural areas,there also are differences among countries.Aiming at non-Confucius culture countries,this paper proposed that Chinese material culture should go out of China first,behavioral culture and spiritual culture could put off. |
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| Keywords: | International Communication Confucius Institute Survey |
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