| 我国体育产业发展的双重阻力 |
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| 引用本文： | 张宏伟,李雪冬. 我国体育产业发展的双重阻力[J]. 山东体育学院学报, 2004, 20(4): 34-36 |
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| 作者姓名： | 张宏伟 李雪冬 |
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| 作者单位： | 1. 苏州科技学院体育部,江苏,苏州,215009
2. 苏州科技学院工商管理系,江苏,苏州,215009 |
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| 摘 要： | 我国GDP水平偏低，导致大众体育消费的有效消费不足；体育产业基础薄弱，体育产业结构不合理；体育人口众多与设施场地总量不足的矛盾：是我国体育产业发展的客观阻力。政府在体育产业中的职能定位存在偏差，职能转变缓慢，体育消费市场的实物消费远远大于体育劳务消费，则是我国体育产业发展的主观阻力。提出了在双重阻力作用下我国体育产业发展的思路。
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| 关 键 词： | 中国 体育产业 客观阻力 主观阻力 体育消费 双重阻力 体育人口 体育设施 |
| 文章编号： | 1006-2076(2004)04-0034-03 |
| 修稿时间： | 2004-03-12 |
Double Resistance in the Development of Sports Industry in China |
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| ZHANG Hong-wei,LI Xue-dong. Double Resistance in the Development of Sports Industry in China[J]. Journal of Shandong Institute Of Physical Education And Sports, 2004, 20(4): 34-36 |
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| Authors: | ZHANG Hong-wei LI Xue-dong |
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| Affiliation: | ZHANG Hong-wei~1,LI Xue-dong~2 |
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| Abstract: | The lower level of GDP in China resulted in the insufficiency of effective consumption for mass sports.The foundation of sports industry is weak and its structure is unreasonable.The contradiction of numerous sports population and the insufficiency of total amount of facilities and sports grounds is an objective resistance in the development of sports industry in China.The function location of government in the sports industry existed deviation and the function transfer was slow.It is a subjective resistance in the development of sports industry of China that the substance consumption in the sports consumption market is much more than the sports labor consumption.It has put forward a train of thought to develop sports in China under the condition of double resistance. |
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| Keywords: | sports industry objective resistance subjective resistance sports consumption |
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