私家车的色彩设计研究

随着私家车的日益普及,其色彩逐渐成为现代消费者购车的重要依据,正凸现着其重要性。本文主要探讨研究了私家车的色彩设计。首先分析总结了色彩的性质以及其在产品设计中的作用。然后结合色彩设计的相关理论,着重阐述了色彩设计在私家车运用中的重要性,其主要体现在四大方面:色彩设计与私家车的造型、人文、销售与安全,指出色彩设计在私家车运用中的好坏对私家车的发展前景具有举足轻重的作用。

Study on Color Design of Private Car

With the growing popularity of private cars, its colors gradually become the important basis of modern consumer purchase car.The paper focuses on the color design of private car.At first,the article analyses the characteristics that colors should be have,and that the role of the product design.Then,combining the related theory of color design,the article focuses on the importance of color design in the development of private car.And its mainly embodies in the four major areas:color design and private car’s model,humanities,sales and security,then illustrate color design is used for good or not in the private car,which possess a pivotal role to the development of it.