| 论鄱阳湖经济区生态旅游客源市场开发策略 |
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| 引用本文： | 周燕,游明忠.论鄱阳湖经济区生态旅游客源市场开发策略[J].适用技术之窗,2012(6):238-240. |
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| 作者姓名： | 周燕 游明忠 |
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| 作者单位： | 南昌工程学院工商管理学院,江西南昌330099 |
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| 基金项目： | 南昌工程学院2010年度校级青年基金课题项目研究成果 |
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| 摘 要： | 客源开发对于旅游业的发展至关重要。本文结合鄱阳湖经济区生态旅游客源市场的现状,对湖区客源市场开发存在的问题进行针对性分析,并提出了打造品牌、保护资源、强化基础设施、加大宣传力度等湖区旅游客源市场的开发策略。希望对鄱阳湖经济区生态旅游的发展有一定的参考作用。
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| 关 键 词： | 鄱阳湖经济区 客源市场 开发对策 |
Study of Development Strategy of Ecological Tourist Market of Poyang Lake Economic Zone |
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| Zhou Yan You Mingzhong.Study of Development Strategy of Ecological Tourist Market of Poyang Lake Economic Zone[J].Science & Technology Plaza,2012(6):238-240. |
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| Authors: | Zhou Yan You Mingzhong |
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| Affiliation: | Zhou Yan You Mingzhong(Business Administration College, Nanchang Institute of Technology,Jiangxi Nanchang 330099) |
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| Abstract: | Source development is crucial for the development of tourism. Combined with the present situation of ecological tourist market of Poyang Lake economic zone, the author analyzes the specific problems of the tourist market development of the Poyang Lake and puts forward several tourist market development strategies like building brand, resources protection, strengthening infrastructure, increasing publicity. These countermeasures will have certain referential effect on the ecological tourism development of Poyang Lake economic zone. |
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| Keywords: | Poyang Lake Economic Area Tourist Market Development Strategy |
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