| 一品景芝·芝香的酒体风格设计与产品表达 |
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| 引用本文： | 刘春艳,赵德义,韩晓明.一品景芝·芝香的酒体风格设计与产品表达[J].酿酒,2021,48(2):12-14. |
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| 作者姓名： | 刘春艳 赵德义 韩晓明 |
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| 作者单位： | 山东景芝酒业股份有限公司,山东安丘262119 |
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| 摘 要： | 芝麻香作为新中国成立后创立的白酒香型之一,它的发展和成熟离不开景芝酒业大量的研究和探索。一品景芝·芝香的酒体研发是景芝酒业突破专业品评的框架束缚,以消费者需求为导向进行酒体设计的一次新尝试,也是芝麻香的又一次突破和超越。
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| 关 键 词： | 一品景芝 芝香 酒体设计 |
Style Design and Product Expression of Yi Pin Jing Zhi Zhi Xiang Liquor |
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| LIU Chunyan,ZHAO Deyi,HAN Xiaoming.Style Design and Product Expression of Yi Pin Jing Zhi Zhi Xiang Liquor[J].Liquor Making,2021,48(2):12-14. |
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| Authors: | LIU Chunyan ZHAO Deyi HAN Xiaoming |
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| Affiliation: | (Shandong Jingzhi Liquor Co.,Ltd.,Anqiu,262119,Shandong,China) |
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| Abstract: | Sesame flavor,as a new type of white wine after the founding of the People's Republic of China,its development and maturity can not be separated from a lot of research and exploration of Jingzhi wine industry.The research and development of Jingzhi Sesame Flavor is a new attempt to break through the restriction of professional appraisal and design the wine based on consumer demand.It is also a breakthrough and surpass of Sesame Flavor. |
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| Keywords: | Yi pin jing zhi Zhi Xiang liquor wine design |
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