基于RBV视角的我国葡萄酒产区竞争力研究

资源基础论(RBV)把区域看作是资源的集合体，资源的优劣和结构是决定区域竞争力的关键。葡萄酒产业因其特殊的区域依赖性，产区竞争力更加制约于产区资源的状况。不同种类的资源、不同种类的资源之间的相互作用都对竞争力发展状况产生了影响。处于快速发展阶段的我国葡萄酒产区在追求产区竞争力的时候，可能过度追求某一方面资源的过度开发、使用带来的短视经济发展。该文以RBV为研究视角对葡萄酒产区资源进行分类，并基于此对我国葡萄酒产区竞争力现状进行研究，并提出提高葡萄酒产区竞争力的建议。

Competitiveness of grape wine producing regions in China in resource-based view

Resource-based view (RBV) regards a region as a collection of resources. The characteristics and structure of resources are the key determinants of regional competitiveness. Because of its special regional dependence, the competitiveness of wine industry relies heavily on local resources. Different types of resources and their interactions impact the status of competitiveness development. The rapid development wine regions in China are pursuing short term economic development by over-exploitation and use of a particular aspect of resources. From the RBV point of view, wine regional resources were classified. Based on these, the present situations of Chinese wine region competitiveness were researched, and the suggestions of improving wine region competitiveness were put forward.