网络环境客户知识挖掘与管理 |
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引用本文: | 路永和,利燕红.网络环境客户知识挖掘与管理[J].电子科技导报,2007(12):32-36. |
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作者姓名: | 路永和 利燕红 |
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作者单位: | [1]中山大学资讯管理系 [2]中山大学资讯管理系硕士研究生 |
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摘 要: | 以零售业为背景提出一个客户知识挖掘系统框架,运用关联规则和聚类分析方法挖掘客户知识.同时提出一个客户知识管理体系结构.对客户知识进行维护和管理.实现知识共享、创新和增值。
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关 键 词: | 网络环境 客户知识 知识管理 数据挖掘 |
Mining and Managing Customer Knowledge in Networked Environment |
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Abstract: | This paper proposes a system framework for mining customer knowledge based on a retailing background applying the methodologies of association rules and clustering analysis and meanwhile proposes a customer knowledge management infrastructure to maintain and manage customer knowledge acquired, which can help to realize knowledge sharing, innovation and added value |
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Keywords: | networked environment customer knowledge knowledge management data mining |
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