| 临潼石榴品牌营销策略 |
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| 引用本文： | 李晓敏,贺菁菁,严谋春.临潼石榴品牌营销策略[J].农业工程,2022,12(10):156-159. |
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| 作者姓名： | 李晓敏 贺菁菁 严谋春 |
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| 作者单位： | 西安工程大学管理学院，陕西 西安 710048 |
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| 摘 要： | 农产品是振兴农村产业的重要基础，农产品品牌营销是助力农产品产业发展的关键。阐述了西安市临潼区石榴品牌营销的重要性，深入分析了临潼石榴品牌营销存在的问题，有针对性地提出对策建议，以期为进一步优化临潼石榴品牌营销策略提供参考。
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| 关 键 词： | 临潼石榴 农产品品牌 品牌营销 策略 |
| 收稿时间： | 2022-04-10 |
| 修稿时间： | 2022-06-21 |
Brand Marketing Strategy of Lintong Pomegranate |
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| Affiliation: | School of Management，Xi'an Polytechnic University，Xi'an Shannxi 710048，China |
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| Abstract: | Agricultural products are an important basis for revitalization of rural industries, and brand marketing of agricultural products is the key to development of agricultural products industry．Importance of brand marketing of pomegranate in Lintong District, Xi'an City was expounded．Problems existing in brand marketing of Lintong pomegranate were deeply analyzed．Some countermeasures and suggestions were put forward, hoping to provide a reference for further optimizing brand marketing strategy of Lintong pomegranate． |
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