基于智能Agent的电子商务知识管理

通过运用智能Agent技术解决了客户知识获取的问题.建立了基于智能Agent的电子商务知识管理框架,运用买方Agent获取客户知识,卖方Agent检索相匹配的产品信息;还运用ontology对产品和客户进行建模,并构造了基于ontology的产品分类学习算法.最后,通过原型的验证证明智能Agent技术能够有效地获取客户知识,也提高了产品信息检索的精度与速度.研究结果为电子商务环境下的客户知识管理提供了新思路.

Intelligent Agent-Based Knowledge Management in E-Commerce

This article addresses the customer knowledge acquisition by using the intelligent Agent technology. This article establishes intelligent Agent based knowledge management framework for electronic commerce, and utilizes buyer Agent as a tool for acquiring customer knowledge, and seller Agent as a tool for retrieving the matched the product information. This paper also constructs models of the product and the customer, and designs a kind of ontology-based product classification learning algorithm. Finally, a proof of prototype is implemented to effectively acquire the customer knowledge through intelligent Agent technology, and also to enhance the product information retrieval precision and speed. This result provides a new approach to customer knowledge management under the electronic commerce environment.