中国旅游电子商务运营模式的实证分析

本文选取中国旅行社总社、中国青年旅行社、上海春秋旅行社、携程、艺龙五大旅游企业网站的运营方式为研究对象,归纳出门店型、网络型、综合型三种电子商务运作类型,形成了相应的运营模式,总结其优缺点并为旅游企业电子商务运作的模式优化提出了建议。

The Operation Mode of Chinese Tourism E-commerce: A Positive Analysis

Tourism e-commerce has developed very fast these years, and its commercial problem is very meaningful. China Travel Service Head Office, CYTS,Shanghai Spring and Autumn International Travel Service, C-Trip, and Elong are chosed as research object on the commercial problem in this article. The gatedoor type, the internet type and compositive type are concluded as three styles in running of the tourism e-commerce. In addition their merits and weaknesses are summeracized in this paper. It will give some suggestions for optimizingthe modle of running e-commerce in travel companies of our contry.