| 中国企业品牌建设中的常见误区及原因分析 |
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| 引用本文： | 史志峰.中国企业品牌建设中的常见误区及原因分析[J].山西建筑,2009,35(35):204-205. |
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| 作者姓名： | 史志峰 |
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| 作者单位： | 山西省电力公司,山西太原,030001 |
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| 摘 要： | 指出面对世界金融危机的冲击,拥有本企业的自有品牌、进行科学有效的品牌建设成了我国企业的当务之急,通过对我国企业品牌建设中的常见误区以及存在原因进行有效分析,为我国企业的品牌建设提供有价值的借鉴。
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| 关 键 词： | 企业 品牌建设 误区 |
Common misunderstanding and causes analysis in Chinese enterprise brand construction |
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| SHI Zhi-feng.Common misunderstanding and causes analysis in Chinese enterprise brand construction[J].Shanxi Architecture,2009,35(35):204-205. |
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| Authors: | SHI Zhi-feng |
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| Affiliation: | SHI Zhi- feng |
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| Abstract: | It points out that facing at impact of the world financial crisis,having self brand of enterprise and getting effective brand establishment is urgent affairs for Chinese enterprise,according to get effective analysis on common misunderstanding and existing causes in brand construction of Chinese enterprise,and provides valuable references for brand construction of Chinese enterprise. |
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| Keywords: | enterprise brand construction misunderstanding |
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