| 公益传播：为社会和谐的沟通与互动 |
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| 引用本文： | 南平. 公益传播：为社会和谐的沟通与互动[J]. 武汉化工学院学报, 2005, 27(6): 14-17 |
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| 作者姓名： | 南平 |
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| 作者单位： | [1]苏州大学文学院,江苏苏州215006 [2]武汉出版社,湖北武汉430015 |
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| 摘 要： | 针对国内公益传播研究严重滞后的现状，对公益传播进行界定，并从人际传播、组织传播、大众传播角度以及它与现代社会的关系进行探讨，提出以“可测定的结果”和“重参与的整合”，寻求有效的公益传播。强调公民的传播素质与社会的整合传播有机融合是构建和谐社会的前提。
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| 关 键 词： | 公益传播 社会和谐 沟通 互动 |
| 文章编号： | 1004-4736(2005)06-0014-04 |
| 收稿时间： | 2005-09-26 |
| 修稿时间： | 2005-09-26 |
Communication in the Public Interest: Interaction for Social Harmony |
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| NAN Ping. Communication in the Public Interest: Interaction for Social Harmony[J]. Journal of Wuhan Institute of Chemical Technology, 2005, 27(6): 14-17 |
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| Authors: | NAN Ping |
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| Affiliation: | 1. Department of Chinese Languages and Literature,Sooehow University, Soochow 215006, China ; 2. Wuhan Press,Wuhan 430015,China |
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| Abstract: | This paper attempts to define the communication in the public interest with the consideration of the present state of the lack of studies in this field in China.In addition,it explores the related disciplines such as human communication,organizational communication,mass communication,as well as its relationship with contemporary life.As a result,it proposes "the assessable solution" and "the participation readjustment" as the effective means for communication in the public interest. |
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| Keywords: | communication in the public interest social harmony interaction |
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