| 新传播媒介时代的医院品牌形象管理策略 |
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| 引用本文： | 胡亚琼,丁俭,钮骏.新传播媒介时代的医院品牌形象管理策略[J].医学与社会,2011,24(3):28-30. |
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| 作者姓名： | 胡亚琼 丁俭 钮骏 |
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| 作者单位： | 上海交通大学附属儿童医院,上海,200040 |
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| 摘 要： | 科技的飞速进步带动了媒体传播形式、内容、功能、影响力的迅猛发展。正确认识、合理驾驭和充分调动新传播媒介是打造良好的医院品牌形象、丰富医院文化内涵建设、构建和谐稳定的医疗环境的有效途径,也是实现与时俱进和可持续发展的兴院之道。在充分认识传播媒体发展现状的基础上,医院应建立新闻传播策略,构建传播体系和管理制度,搭建网络平台,以积极主动、实事求是的态度,不断提升医院的社会形象。
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| 关 键 词： | 传播媒介 医院品牌形象 管理策略 |
Hospital Brand Image Management Strategy in New Media Era |
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| Hu Yaqiong et al Shanghai Children's Hospital of Shanghai Jiaotong University,Shanghai.Hospital Brand Image Management Strategy in New Media Era[J].Medicine and Society,2011,24(3):28-30. |
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| Authors: | Hu Yaqiong Shanghai Children's Hospital of Shanghai Jiaotong University Shanghai |
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| Affiliation: | Hu Yaqiong et al Shanghai Children's Hospital of Shanghai Jiaotong University,Shanghai,200040 |
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| Abstract: | With the progress of science and technology,popular media has rapid development in spread form,content,function and influence.Correct understanding,reasonable control and adequate mobilization lead to good brand image,rich cultural connotation and harmonious environment of the hospital.And it is also an effective way for the hospital to keep modern and having developments.On the basis of knowledge on the media development and status,hospital should construct strategy,spread and management system,network pla... |
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| Keywords: | Media Hospital brand image Management strategy |
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