首页 | 官方网站   微博 | 高级检索  
     

商贸企业持续发展的原动力--商业文化新解
引用本文:黄国雄. 商贸企业持续发展的原动力--商业文化新解[J]. 北京工商大学学报(社会科学版), 2012, 27(1): 1-4
作者姓名:黄国雄
作者单位:中国人民大学商学院,北京,100872
摘    要:商业文化是商业和文化的有机结合,是现代商业发展的重要标志。党的十七届六中全会作出加强文化建设的重要战略部署,商业文化建设直接关乎商业产业的发展和人民的生活水平,应受到极大地重视。企业应弘扬商业文化建设,树立以人为本的核心理念,坚持服务为先的企业精神,诚信兴商。培养爱岗敬业的员工团队和知识型管理团队,也是企业持续经营、创新的原动力。

关 键 词:商业文化  企业价值  品牌建设

Motive Power for Sustainable Development of Business Enterprises-A New Understanding on Business Culture
Huang Guo-xiong. Motive Power for Sustainable Development of Business Enterprises-A New Understanding on Business Culture[J]. Journal of Beijing Technology and Business University:Social Science, 2012, 27(1): 1-4
Authors:Huang Guo-xiong
Affiliation:Huang Guo-xiong (Business School,Renmin University of China,Beijing 100872,China)
Abstract:Business culture is a dynamic integration of business and culture,which is a significant symbol of the development of modern business.In the 6th Plenary Session of the 17th National Congress of the Communist Party of China,an important strategic plan has been decided to strengthen the cultural construction.Great importance should be attached to the construction of business culture,which is directly concerned with the development of business industry and the living standard of the people.Business enterprises should promote the construction of business culture,establish the people-oriented core concept,adhere to the enterprise spirit of service first,and prosper the business based on commercial integrity.Specifically speaking,business enterprises should cultivate a staff team with love and passion in work and a managerial team with knowledge management,which are the motive power for the sustainability and innovation of an enterprise.
Keywords:business culture  enterprise value  brand construction
本文献已被 CNKI 万方数据 等数据库收录!
点击此处可从《北京工商大学学报(社会科学版)》浏览原始摘要信息
点击此处可从《北京工商大学学报(社会科学版)》下载全文
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司    京ICP备09084417号-23

京公网安备 11010802026262号