试论房地产全过程营销策略体系

针对全国商品房大量空置且呈继续上升趋势，而我国多数居民对现有居住用房或待售商品房又表示不满，需要扩大住房面积和改善居住条件，本文着重提出了解决这一矛盾的手段－－房地产全过程营销策略体系：定价策略，促销策略、品牌策略、环境营销策略、协作策略、创新策略、智能化策略、系统化策略、公共关系策略。

Discussion on Whole Process Marketing Strategies System of Real Estate

In China, the spare commercial housing area is continuously increasing at present. But most people don't satisfy their present living conditions, they want to enlarge the housing areas and to ameliorate their living environment. So there has a contradiction between the people's living level and their requirement. In this paper the whole process marketing strategy system of real estate was put forward to solve the problem. That is, a series of marketing strategies such as pricing strategy, promotion strategy etc were suggested.