| Abstract: | Abstract Wiegand and Geller propose that the salient role of positive reinforcement in behavior analysis should enable a melding of behavior analysis with developments and concepts that have appeared under the banner of “positive psychology.” However, as is true of many words, the term positive has more than one meaning, and the positive of positive reinforcement is not the same as the positive of “positive psychology.” The latter is parasitic upon the vernacular, as “nice” or “desirable,” whereas the former is analogous to the algebraic “add” as when an action produces the appearance (as contrasted with the removal) of some event. The distinct meanings become clear with recognition that addictive and criminal behavior often are maintained through positive reinforcement, and that negative reinforcement of behavior often is benign and beneficial to the persons involved. In addition, most of the phenomena identified with positive psychology that Wiegand and Geller propose to embrace entail more subtle and complex combinations of behavioral principles than these authors acknowledge. Wiegand and Geller also propose to accommodate vernacular assumptions in ways that separate their approach from its conceptual base; this risks impairing the effectiveness of their work whether or not its marketability would be improved. |
