改进SIR模型在高校图书馆阅读推广信息传播中的应用研究

[目的/意义]信息传播是阅读推广工作中的重要环节,对推广效果影响很大,以现实问题为依据探索高校图书馆阅读推广信息传播的理论模型和现实对策,对高校图书馆拓宽信息传播途径、提升阅读推广效果具有重要理论和实践意义。[方法/过程]梳理高校图书馆阅读推广信息传播现状及问题,引入SIR模型,结合强弱关系理论在信息传播中的影响以及现实问题构建改进SIR模型,并尝试将改进SIR模型应用到高校图书馆阅读推广实践中。[结果/结论]改进SIR模型引入了新的变量——次感染者Io,并在实践中引入与之对应的"推广媒介"角色,将原有一次弱关系下的信息传播变成一次弱关系下的信息传播和两次强关系下的信息传播的总和,能够有效提高阅读推广中信息传播效率,为实践工作提供理论参考。

Research on Information Dissemination of Reading Promotion in University Libraries Based on Improved SIR Model

[Purpose/significance] Information dissemination is an important link and content in the reading promotion work, which has a great influence on the promotion effect. Based on the practical problems, exploring the theoretical model and practical countermeasures of information dissemination of reading promotion in university libraries has important theoretical and practical significance for unblocking the way of information dissemination and improving the effect of reading promotion.[Method/process] This paper combed the current situation and problems of information dissemination in reading promotion in university libraries, and introduced the classic SIR model,combining the influence of the strong and weak relationship theory on information dissemination and the realistic problems, an improved SIR model was established, and tried to apply it to the practice of reading promotion in university libraries.[Result/conclusion] The improved SIR model introduced a new variable Io, and introduced the corresponding role of "promotion media" in practice. It changed the information transmission under the original weak relation into the sum of the information transmission under one weak relation and two strong relations, which can effectively improved the efficiency of information dissemination in reading promotion and provided theoretical reference for practical work.