| 基于地理标志品牌成长的福建茶产业发展研究 |
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| 引用本文： | 谢向英,郑美玲.基于地理标志品牌成长的福建茶产业发展研究[J].福建农业大学学报(哲学社会科学版),2011(6):25-28. |
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| 作者姓名： | 谢向英 郑美玲 |
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| 作者单位： | 福建农林大学经济与管理学院,福建福州350002 |
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| 基金项目： | 国家社科基金项目（09CJY057）;福建省教育厅人文社科基金项目（JA0130S）. |
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| 摘 要： | 基于福建茶叶的原产地优势，认为可以利用地理标志作为福建茶产业发展的最佳区域名片。在分析福建茶叶地理标志品牌成长的现状及其存在问题后，提出基于地理标志品牌成长的福建荼产业发展建议，期待能够通过地理标志区域品牌建设，推动福建茶业进一步发展。
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| 关 键 词： | 地理标志 品牌 福建 茶产业 |
Development of Fujian tea industry based on the brand growth of geographical indications |
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| XIE Xiang-ying,ZHENG Mei-ling.Development of Fujian tea industry based on the brand growth of geographical indications[J].Journal of Fujian Agricultural University(Social Science Edition),2011(6):25-28. |
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| Authors: | XIE Xiang-ying ZHENG Mei-ling |
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| Affiliation: | ( College of Economics and Management, Fujian Agriculture and Forestry University, Fuzhou, Fujian 350002, China) |
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| Abstract: | This article is of the opinion that geographical indications can be used as the best area card for Fujian tea industry development, because of its origin advantages. Based on the cunent status analysis, it is proposed to develop Fujian tea industry by the local brand growth of geographical indications. |
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| Keywords: | geographical indications brand Fujian tea industry |
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