| 谈医院文化建设中的医院形象塑造 |
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| 引用本文： | 张鸿铸.谈医院文化建设中的医院形象塑造[J].中国医学伦理学,1996(3). |
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| 作者姓名： | 张鸿铸 |
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| 作者单位： | 天津市医院系统工程研究所!300192 |
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| 摘 要： | 医院形象的良差主要是由它的知名度、精诚度、美誉度和患群的信赖度高低决定的.医院形象的模式主要有白求恩式医院群体形象,精诚型医院群体形象,敬业型医院群体形象,特色型医院群体形象,文化型医院群体形象,文化型医院群体形象,汇集中外各家文化理论之优,集各类型医院群体形象模式之优的集优综合型医院群体形象,应予积极塑造.文中还设及几种“效应”运用的形象塑造方法.
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| 关 键 词： | 医院文化 医院形象 医德 |
A Discussion on Creating Hospital Image in Hospital Culture Construction |
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| Zhang Hongzhu.A Discussion on Creating Hospital Image in Hospital Culture Construction[J].Chinese Medical Ethics,1996(3). |
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| Authors: | Zhang Hongzhu |
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| Affiliation: | Zhang Hongzhu |
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| Abstract: | Whether a hospital image is good or not is determined by its fame, its sincerity, its reputation and patients' confidence in it. The modes of Hospital Group Image are mainly bethuene stule, Sincerity style, devotion style, charecteristics style and Culture sulture style. The culture style hospital belong to comprehensive style by collecting others' merit. It collects the culture and thoughts of many good hospitals so that it's the best of all styles and worth creating. The paper also discusses several image creating methods to have their "effects". |
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| Keywords: | Hospital Culture Hospital Image Medical Mords |
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