| 我国竞技体育职业化发展的“SWOT”分析与对策研究 |
| |
| 引用本文： | 刘玉琴,黄晓俊.我国竞技体育职业化发展的“SWOT”分析与对策研究[J].吉林化工学院学报,2011,28(8):14-17. |
| |
| 作者姓名： | 刘玉琴 黄晓俊 |
| |
| 作者单位： | 安徽农业大学体育部,安徽合肥,230036 |
| |
| 摘 要： | 市场化经济体制的确立为我国竞技体育职业化形成与发展带来了机遇与挑战。运用现代管理学的"SWOT"分析法对我国竞技体育职业化发展的内外部环境进行分析,客观阐述我国竞技体育职业化发展所面临的优势、劣势、机遇、威胁,并相应提出建议与对策,旨在促进我国竞技体育职业化向着更加科学、系统、规范的方向快速发展。
|
| 关 键 词： | 竞技体育 职业化 “SWOT”分析 对策研究 |
The analysis and countermeasures on professionalism development of Chinese competitive sports |
| |
| LIU Yu-Qin,HUANG Xiao-Jun.The analysis and countermeasures on professionalism development of Chinese competitive sports[J].Journal of Jilin Institute of Chemical Technology,2011,28(8):14-17. |
| |
| Authors: | LIU Yu-Qin HUANG Xiao-Jun |
| |
| Affiliation: | LIU Yu-Qin,HUANG Xiao-Jun (Department of Physical Education,Anhui Agricultural University,Anhui Hefei 230036,China) |
| |
| Abstract: | The establishment of the market economic system brings opportunities and challenges to the formation and development of Chinese competitive sports professionalism.In order to promote the rapid professionalism of Chinese competitive sports in a more scientific,systematic and standard direction,with SWOT analysis methods in the modern management theory,we will analyze the internal and external environments and illustrate the strength,weakness,opportunities and threats of professionalism development of Chinese... |
| |
| Keywords: | competitive sports professionalism SWOT analysis the study of countermeasures |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
