管理学研究者客户迷失的判定、原因及出路

管理学研究者应认清自己的客户是谁，为客户创造价值。管理学研究者的客户有同行客户和实践客户2类，对管理学研究成果评价的优先次序依次是：实践客户、同行客户、专业机构。典型的客户迷失有抛弃客户型、客户倒置型、两头踏空型3种。管理学界3种迷失都相当严重，这加剧了管理学脱离实践和学术不端两大问题。解决客户迷失问题的出路是，认清研究成果的价值排序，改革学术评价体系，不再片面强调刊物等级指标，而是以“使用者、读者、引用者”为核心，按照研究者的自我定位分类进行评价。

Judgment,Causes and Solutions of Management Researchers' Losing Customers

Management researchers should know who are their customers and effort to create value for their customers.Their customers include two types: researcher customers and practitioner customers.Evaluation of management research priorities are practitioner customers firstly,followed by researcher customers,special agencies only as a substitute.The typical customers lost include three types: (1) discard customers; (2) reversed the position of practitioner customers and researcher customers; (3) neither researcher customers,nor practitioner customers.The customers lost is so serious that it has aggravated research with irrelevance to practice and academic misconduct.In order to resolve customer lost,we have to recognize the value priorities of research results,reform the academic evaluation system and establish a classification evaluation system applied to different researchers.key indicators of evaluation should be the number of quoters,readers and users rather than the level of academic journals.