| 理性看待特许经营 |
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| 引用本文： | 李满志.理性看待特许经营[J].浙江万里学院学报,2002,15(3):21-24. |
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| 作者姓名： | 李满志 |
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| 作者单位： | 宁波大学职教学院,宁波,315211 |
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| 摘 要： | 目前，国内许多企业为了在较短的时间内迅速扩大规模，纷纷采取特许经营模式，有些已经取得了较大的进展，但其中也不乏盲目跟刚才是，文章从国内特许经营存在的问题入手，指出了特许经营中的陷阱及对策。
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| 关 键 词： | 特许经营 问题 经营陷阱 经营模式 激励体系 行业分析 企业 扩张力 对策 |
| 文章编号： | 1671-2250(2002)03-0021-04 |
| 修稿时间： | 2002年3月22日 |
Rational Look on Franchising |
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| LI Man,zhi.Rational Look on Franchising[J].Journal of Zhejiang Wanli University,2002,15(3):21-24. |
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| Authors: | LI Man zhi |
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| Abstract: | At present, many domestic corporations are adopting franchising in a blind succession for the sake of enlarging their scales. Although some of them have gained some improvement, many are blind followers. The author analyses such problems as exist in domestic franchising and points out the subsistent traps in franchising as well as countermeasures. |
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| Keywords: | franchising franchising fever problems coumtermeasures for management traps |
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