基于非物质文化遗产保护的凤翔木版年画APP设计

目的研究非物质文化遗产保护下的凤翔木版年画APP设计。在APP成为保护和传承非物质文化遗产的新平台的背景下,将传统文化传播与数字媒体技术相融,确保用户黏度的同时,提升受众对传统文化的用户新体验,以数字化传承方式进一步扩大凤翔木版年画的社会影响力及传承性。方法利用APP知识叙事型结构与用户娱乐互动体验结合,针对不同受众人群进行模块功能的划分,以满足不同用户的各种需求,充分发挥用户自创造体验,实现传统文化传承的再设计,进行凤翔木版年画APP设计。结果结合凤翔木版年画信息传播和用户体验设计实践,对其知识内容和用户交互体验进行APP设计。结论具有非物质文化遗产创新设计的凤翔木版年画APP设计,综合传统媒介与新媒体的优势,充分兼顾产品功能与用户体验,通过数字媒体技术对凤翔木版年画进行传承与保护。

The APP Design of Fengxiang Wood Engraving Picture Based on the Protection of Intangible Cultural Heritage

The work aims to study the APP design of the mobile terminal of Fengxiang wood engraving picture under the protection of intangible cultural heritage. Under the background that APP became a new platform for protecting and inheriting the intangible cultural heritage, the new user experience of the audience in the traditional culture was enhanced while the user viscosity was ensured, so as to further expand the social influence and inheritance by digital inheritance. Based on the combination of the APP knowledge narrative structure with the user entertainment interactive experience, the module function was divided according to different audience groups, in order to meet the needs of different users and give full play to the user''s self-creation experience, for the purpose of realizing the redesign of the traditional cultural heritage and carrying out the design of the mobile terminal APP of Fengxiang wood engraving picture. On the basis of the information dissemination and user experience design practice of Fengxiang wood engraving picture, the APP design of its knowledge content and user interaction experience was carried out. Featured by innovative design of intangible cultural heritage, the APP design of Fengxiang engraving picture is aimed to integrate the advantages of traditional media and new media, taking full account of the combination of product function and user experience, so as to inherit and protect the Fengxiang engraving picture through digital media technology.