基于博弈视角的中小型供应商联盟决策研究

在绿色供应链管理背景下,中小型供应商在供应链中处于相对弱势的地位,往往在强势的供应链核心企业面前失去定价权;此外,由于其在经济和技术上的双重困难,中小型供应商的生产活动所造成的环境污染日益严重。供应链联盟作为一种新型的企业合作模式,是解决中小型供应商发展问题的有效途径。本文试图构建绿色供应链下的中小型供应商战略联盟博弈模型,并从博弈角度探讨中小型供应商联盟的必要性、可行性以及联盟的最优决策策略,以期探索中小型供应商依托供应链联盟而形成的发展模式。研究结果显示,中小型供应商联盟有利于整体供应链的绿色发展,提升中小型供应商在供应链中的地位。本研究结论能够为绿色供应链中的各方企业提供决策建议。

Decision Research of Small and Medium-sized Supplier Alliance Based on Game Theory

Ingreen supply chain management,small and medium-sized suppliers are in a relatively weak position in the supply chain,with less pricing power compared to the core enterprise.Due to the dual difficulties in both economy and technology,small and medium-sized suppliers have caused serious environmental pollution.As a new model of enterprise cooperation,supply chain strategic allianceis an effective way to solve the existing development problems of small and medium suppliers.This paper establishes a green supply chain game theory model with two suppliers and one retailer.The two suppliers produce alternative products with different level of environmental standard.The optimal decision strategy is calculated with two scenarios.Then simulation analysis is conducted to explore the critical parameters’impact on the model.The results show that the small and medium-sized supplier alliance is conducive to the green development of the whole supply chain,and enhance the status of small and medium-sized suppliers in the supply chain.The research conclusion can provide decision-making suggestions for all enterprises in the green supply chain.