| 开拓农村宽带市场的营销策略研究 |
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| 引用本文： | 王旭辉,万芳芳,于一丁. 开拓农村宽带市场的营销策略研究[J]. 西安邮电学院学报, 2009, 14(6): 25-28 |
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| 作者姓名： | 王旭辉 万芳芳 于一丁 |
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| 作者单位： | 1. 西安邮电学院产业经济学研究所,陕西,西安,710061
2. 解放军后勤指挥学院,北京,100085 |
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| 基金项目： | 陕西省软科学计划项目 |
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| 摘 要： | 在我国宽带时代来临的大背景下,发展我国城乡宽带网络建设,探索农村信息化的新模式,从根本上改变我国农村社会生活的状况,是目前历史所赋予新农村建设新的使命。基于农村信息化、人口和消费结构现状之上,并根据营销理论,制定出开发农村潜在宽带市场的营销策略。
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| 关 键 词： | 农村 宽带市场 信息化 营销策略 |
The research on the marketing strategy of developing the broadband market in rural area |
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| WANG Xu-hui,WAN Fang-fang,YU Yi-ding. The research on the marketing strategy of developing the broadband market in rural area[J]. Journal of Xi'an Institute of Posts and Telecommunications, 2009, 14(6): 25-28 |
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| Authors: | WANG Xu-hui WAN Fang-fang YU Yi-ding |
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| Affiliation: | WANG Xu- hui, WAN Fang- fang, YU Yi - ding (1. Industrial Economics Research Institute, Xi＇ an University of Posts and Telecommunications, Xi＇ an 710061, China; 2, China PLA Logistics Command Academy, Beijing 100085, China) |
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| Abstract: | In our era of the broadband coming background, developing broadband network construction in urban and rural area,exploring a new model of the informatization in rural area,and fundamentally changing the situation of China＇s rural social life,are the new missions given by current rural construction. The article constructs the marketing strategies to explore the potential broadband market in rural area, which are based on the informatization in rural areas, population and consumption structure, and by marketing theory. |
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| Keywords: | rural area broadband market informatization marketing strategy |
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