出口之变 谁主转型之路?

来自广东的消息:今年一季度成衣出口同比下降5.3%;广交会纺织服装展商遭遇订单寒流,纷纷提前撤展。窥一斑而知全豹,广东外贸企业所面临的困境,反映的是我国服装出口每况愈下的整体形势。在庞大订单上安逸了很多年的大批外贸企业,被抛到了出口经济之变的风口浪尖。品牌立国的价值风向,高附加值的利润驱动,让很多外贸企业首先把目光转向了品牌市场。但由此带来的问题更多,品牌形象的塑造、产品的推广、终端的销售……都需要妥善的解决,这对企业的运作提出了巨大的挑战。在面临企业自身转型和外贸遭遇寒冬的双重压力之下,外贸企业,特别是生产型外贸企业应该何去何从?是在原有道路上寻找突破,实现加工升级?还是及时转身,投身品牌建设?当出口经济遭遇瓶颈,转型之路,新的出口又在哪里?

The Change of Export:Who's in Charge of the Transition Way?

With the continuous appreciation of RMB resulted in the sharp increasing of labour force costs, the concurrent cutdown of export and the global worry of economic recession, China fashion industry is confronting unprecedented crisis and challenges. A great number of enterprises which stick to clothing and accessories trade are inevitably being pushed to an edge. Thus, under such great pressure of transformation, most of China fashion enterprises are facing the dilemma between updating the original processing...