包容性创新:研究综述及政策建议

包容性创新是企业面向低收入市场的专门创新形态,强调在获得经济回报的同时也能以缓解甚至消除贫困的方式创造出社会价值,促进包容性增长的实现。由于低收入市场与中高端市场在参与主体、制度环境与基础设施等方面存在的差异,包容性创新在思维、模式与特征上也与传统创新有很大不同。基于包容性创新的对象与环境特质,本文从营销、战略、制度与组织四个理论视角对现有文献进行梳理与归纳,最后提出针对性的政策建议,以期为未来研究与政策制定提供参考和借鉴。

A review and theoretical framework on inclusive innovation

Inclusive innovation is a special type of innovation oriented to the low-income market. It can create economic return as well as social value by alleviating or even eradicating poverty, promoting realization of inclusive growth. Considering the huge difference between low-income market and high-end market in terms of market participants, institutional environment and infrastructure, inclusive innovation needs the new ways of thinking, models and properties in comparison with the traditional innovation. Based on the characteristics of recipients and environmental conditions of inclusive innovation, this paper summarizes relevant researches in perspectives of marketing, strategy, institution and organization, and furthermore proposes some effective policies,providing preferences and guidelines for future research and policy making.