| 试析体育市场细分与目标市场选择 |
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| 引用本文： | 肖鹏,杨铁黎. 试析体育市场细分与目标市场选择[J]. 西北师范大学学报(自然科学版), 2006, 42(6): 92-94 |
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| 作者姓名： | 肖鹏 杨铁黎 |
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| 作者单位： | 西北师范大学体育学院 甘肃兰州730070(肖鹏)，首都体育学院理论学科部 北京100088(杨铁黎) |
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| 摘 要： | 以市场营销学、体育学为基点,从企业开发、经营运作体育市场的角度,对体育市场细分与目标市场选择进行了分析论述.
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| 关 键 词： | 体育市场细分 目标市场选择 子市场 |
| 文章编号： | 1001-988X（2006）06-0092-03 |
| 收稿时间： | 2006-08-29 |
| 修稿时间： | 2006-10-09 |
Analysis of sports market segmentation and target market selection |
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| XIAO Peng,YANG Tie-li. Analysis of sports market segmentation and target market selection[J]. Journal of Northwest Normal University Natural Science (Bimonthly), 2006, 42(6): 92-94 |
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| Authors: | XIAO Peng YANG Tie-li |
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| Affiliation: | 1. College of Physical Education, Northwest Normal University, Lanzhou 730070, Gansu, China; 2. Department of Theories Teaching, Capital Institute of Physical Education, Beijing 100088, China |
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| Abstract: | On the basis of theory of physical education and marketing,the two important problems on sports market,such as the sports market segmentation and target market selection are made a careful analysis from the fields of developing business and operating sports market. |
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| Keywords: | sports market segmentation target market selection submarket |
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