O2O模式下农产品连锁品牌经营发展途径

若想从根本上转变农业的发展模式,必须积极发展品牌农业,从特色农业出发,实现农产品增值和农民增收。农产品品牌建设是促进现代农业快速发展的骨干力量,也是我国农业产业升级的重要一环。探讨了O2O模式下的农产品连锁品牌经营发展途径,希望对农业的特色发展有所启示。 

Management and Development Way of Agricultural Products Chain Brand under O2O Mode

To fundamentally change development mode of agriculture,brand agriculture must be actively developed,increment of agricultural products and increase of farmers′ income could be achieved starting from characteristic agriculture.Brand building of agricultural products was backbone of promoting rapid development of modern agriculture,and also an important part of agricultural industrial upgrading.The way to manage and develop agricultural products chain brand under O2O mode was explored,which could provide some enlighten to develop characteristic agriculture.