智力资本对顾客参与的驱动影响：转化式学习视角

当前，智力资本影响顾客参与的复杂化发展趋势越来越明显。借鉴资源基础理论、企业吸收能力理论和开放式创新理论的代表性观点，探索智力资本对顾客参与的直接影响和转化式学习视角的间接影响机制是顺应企业实践发展趋势和弥补已有研究缺憾的必然。 在解构智力资本和顾客参与维度的基础上，引入转化式学习的概念，构建智力资本直接影响顾客参与及其通过转化式学习间接影响顾客参与机制的框架模型并提出具体假设，以江苏省创新型企业的独立新产品开发项目为取样单元，收集到255份有效问卷，运用Lisrel 8.70软件中的结构方程模型方法进行假设验证。 研究结果表明，作为智力资本的3个维度，人力资本、结构资本、关系资本对顾客参与的参与制度和参与程度具有直接而积极的影响；转化式学习在人力资本、结构资本和关系资本影响参与制度和参与程度的关系中起到一定程度的中介效应。 研究结果从学术层面厘清了智力资本、顾客参与的关键维度构成以及两者之间的复杂影响关系，为企业重新认识智力资本和顾客参与的丰富实践内涵提供理论依据，使企业从人力资本、结构资本和关系资本组成视角积累有益于直接驱动顾客参与的智力资本成为可能，向企业提供了通过构建转化式学习机制以充分发挥智力资本对顾客参与的间接驱动效应的可操作工具。

Driving Impact of Intellectual Capital on Customer Participation: From the Perspective of Transformative Learning

Nowadays, with increasingly highlighting the dominant position of enterprise resources and open innovation, the complicated development trend of the impact of intellectual capital on customer participation becomes more and more obvious. As an important manifestation of open innovation about knowledge maintenance and activation from the perspective of absorptive capacity of enterprises, transformative learning has attracted much attention in the field of practical operation and theoretical research on the topic of the impact of intellectual capital on customer participation. Drawing lessons from typical viewpoints of theories of resource-based, absorptive capacity of enterprises and open innovation so as to conform to the development trend of enterprise practice and make amends for current research deficiency, it is inevitable to explore direct impact of intellectual capital on customer participation and indirect impact mechanism from the perspective of transformative learning. Based on dividing dimensions of intellectual capital and customer participation and introducing the concept of transformative learning, the paper establishes a framework model of direct impact of intellectual capital on customer participation and indirect impact mechanism by transformative learning with specific hypotheses. Sampling independent new product development projects of innovative enterprises in Jiangsu Province as analysis unit and collecting 255 valid questionnaires, the paper uses the method of structural equation model of Lisrel8.70 to carry on hypotheses test. Research results are described as follows. As three dimensions of intellectual capital, human capital, structure capital, relationship capital have direct and positive impacts on the two dimensions of participation system and participation degree of customer participation. To a certain degree, transformative learning has significant mediating effects on the impacts of human capital, structure capital and relationship capital on participation system and participation degree. From the academic perspective, research results clarify the key dimensions of intellectual capital and customer participation, and the complicated impact relationship between the above two. On the basis of expanding a new perspective for dimension division of customer participation, the paper not only provides some references for the academic circle to carry out research on customer participation from the perspective of intellectual capital and organizational learning, but also lays a solid foundation for achieving the organic integration among theories of resource-based, absorptive capacity of enterprises and open innovation eventually. Research results provide theoretical basis for enterprises to reunderstand rich practice connotation of intellectual capital and customer participation, and makes it possible for enterprises to deeply accumulate intellectual capital which is beneficial to drive customer participation directly from the perspective of the complete constitution of human capital, structure capital and relationship capital as well as provides operation tool for enterprises to give full play to the indirect driving effect of intellectual capital on customer participation by constructing transformative learning mechanism.