新媒体传播下学术期刊知识网红学术运营可行性分析

新媒体传播环境下,学术期刊的学术运营面临诸多问题,迫切需要提升学术期刊的学术传播能力。随着网红经济的盛行,知识网红为学术期刊的学术运营提供了新的思路,通过对学术传播趋势分析,知识网红对学术期刊的学术传播方面具有引导性。研究发现,利用知识网红的传播优势,能够提升学术期刊学术品牌影响力,有助于提升学术期刊的学术水平,发挥知识网红在市场经营和科普传播中的优势,对提升学术期刊的学术运营与学术传播能力具有重要意义。

Feasibility analysis of the operation of academic journals knowledge internet celebrities under new media communication

Under the new media communication environment, the operation of academic journals faces many challenges, so there is an urgent need to improve the academic communication capabilities of academic journals. With the prevalence of the internet celebrity economy, knowledge internet celebrities have provided new ideas for the operation of academic journals. Based on the analysis of academic dissemination trends, we think knowledge internet celebrities are feasible for the academic dissemination of academic journals. Our study found that the use of the communication advantages of knowledge internet celebrities can enhance the brand influence of academic journals, help improve the level of academic journals. Giving full play of knowledge internet celebrities in market operation and popular science communication is of great significance to improve the academic operation and academic communication ability of academic journals.