| 品牌服装的价格构成分析 |
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| 引用本文： | 陈文成,武榕芳.品牌服装的价格构成分析[J].青岛大学学报(工程技术版),2008,23(3):63-66. |
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| 作者姓名： | 陈文成 武榕芳 |
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| 作者单位： | 1. 青岛大学纺织服装学院,山东,青岛,266071
2. 中国防卫科技学院,山东,青岛266000 |
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| 基金项目： | 青岛大学校科研和教改项目 |
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| 摘 要： | 针对品牌服装的价格构成进行了分析研究，并结合服装产品价格形成的过程进行价格构成细分与量化。研究分析结果表明，当前品牌服装产品价格基本上经历了出厂价格、批发价格和零售价格这3个阶段，每个阶段包括相应的成本与利润；品牌无形资产的发展状况直接影响服装产品的价格；对品牌服装的价格构成进行细分，为进一步的成本动态管理提供了基础依据。
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| 关 键 词： | 成本 利润 管理费 价格 无形资产 |
The Price Construction of Brand Apparel Product |
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| CHEN Wen-cheng,WU Rong-fang.The Price Construction of Brand Apparel Product[J].Journal of Qingdao University(Engineering & Technology Edition),2008,23(3):63-66. |
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| Authors: | CHEN Wen-cheng WU Rong-fang |
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| Affiliation: | CHEN Wen-cheng, WU Rong-fang(1. College of Textiles and Clothing, Qingdao University, Qingdao 266071, China 2. Defense Science and Technique College of China, Qingdao 266000, China) |
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| Abstract: | With combining the process of pricing,the analysis and research focus on the price construction of brand apparel product with fractionizing and measuring.The results appear as follows.The process of pricing for brand apparel product is made up of manufacturing price,wholesale price and retail price,and every phase has the certain cost and profit.The status of brand potential value would affect the pricing of brand apparel product directly.The fractionizing focusing on the price construction of brand apparel product supplies the basic support for further cost management in the developments. |
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| Keywords: | cost profit overhead price potential value |
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