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客前美食表演刍议
引用本文:李祥睿. 客前美食表演刍议[J]. 扬州大学烹饪学报, 2005, 22(4): 6-9
作者姓名:李祥睿
作者单位:扬州大学,旅游烹饪学院,江苏,扬州,225001
摘    要:目前,餐饮消费领域的需求进入了一个新的时代,表现为客人在购买、消费实物产品的同时,更希望得到与实物产品同时销售的周到、舒适的服务和精神享受.餐饮服务中的客前美食表演,正符合人们的这种消费需求心理.通过现场表演,增加了就餐的情趣性和观赏性,使顾客产生浓厚的购买兴趣和消费欲望,从而提高了酒店的知名度,产生较好的经济效益和社会效益.

关 键 词:餐饮业  餐饮管理  营销策略  饮食文化
文章编号:1009-4717(2005)04-0006-04
收稿时间:2005-09-19

My Humble Opinion on Delicious Food Cooking Performance before Customers
LI Xiang-rui. My Humble Opinion on Delicious Food Cooking Performance before Customers[J]. Cuisine Journal of Yangzhou University, 2005, 22(4): 6-9
Authors:LI Xiang-rui
Abstract:At present the requirements in the food and beverage consuming field have stepped into a new era, the expression of which is that while buying and consuming material products customers hope to get thoughtful and comfortable service and mental enjoyment. The performance of delicious food cooking before them conforms to the people' s psychology of consuming requirements. The performance on spot adds emotional appeal and sight enjoyment to food-taking and makes customers take a great interest in purchase and desire for consumption, thus heightening hotel reputation and producing better economic and social benefit.
Keywords:catering industry  food and beverage management  marketing strategy  dietetic culture
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