| 城市居民体育健身娱乐消费选择倾向与发展对策思考 |
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| 引用本文： | 盛红庆,王宝珍,张永军. 城市居民体育健身娱乐消费选择倾向与发展对策思考[J]. 山东体育学院学报, 2010, 26(6) |
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| 作者姓名： | 盛红庆 王宝珍 张永军 |
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| 作者单位： | 1. 山东理工大学体育学院,山东,淄博,255049
2. 石家庄职业技术学院公体部,河北,石家庄,050081 |
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| 基金项目： | 国家体育总局体育社会科学研究项目 |
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| 摘 要： | 利用文献资料、问卷调查、现场专访等研究方法,对山东城市居民的体育健身娱乐消费倾向进行调查,发现"钱"与"闲"是影响居民体育健身娱乐消费的重要因素;纯粹的市场机制制约居民的体育健身娱乐消费行为;丰富生活、关注健康是居民进行消费选择的动因;作为公共产品的体育健身娱乐消费须臾离不开政府的政策和经济调控与整合.
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| 关 键 词： | 城市居民 体育健身娱乐消费 选择倾向 |
Choice tendency and developing countermeasure of urban residents' body-building entertainment consumption |
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| SHENG Hong-qing,WANG Bao-zhen,ZHANG Yong-jun. Choice tendency and developing countermeasure of urban residents' body-building entertainment consumption[J]. Journal of Shandong Institute Of Physical Education And Sports, 2010, 26(6) |
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| Authors: | SHENG Hong-qing WANG Bao-zhen ZHANG Yong-jun |
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| Affiliation: | SHENG Hong-qing1,WANG Bao-zhen2,ZHANG Yong-jun(1.Physical Culture Institute of Shandong University of Technology,Zibo 255049,2.Public Sport Department of Shijiazhuang Professional College,Shijiazhuang 050081,China) |
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| Abstract: | This article uses methods of literature,questionnaire and interview to study body-building entertainment consumption tendency among Shandong urban residents.It shows money and leisure as important factors of affecting residential sports body-building entertainment consumption;pure market mechanism restricts their behavior;rich life and care for health are dynamic cause of doing consumption choice.As public product,sports body-building entertainment consumption cannot part with government's policy and econom... |
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| Keywords: | urban residents body-building entertainment consumption choice tendency |
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