| 名牌产品顾客满意度测评体系研究 |
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| 引用本文： | 丁善婷,范晓,王艺忻. 名牌产品顾客满意度测评体系研究[J]. 标准科学, 2013, 0(7): 9-11 |
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| 作者姓名： | 丁善婷 范晓 王艺忻 |
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| 作者单位： | 湖北工业大学机械工程学院;湖北省现代制造质量工程重点实验室 |
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| 摘 要： | 本文在研究国内外典型顾客满意度测评模型的基础上,分析了名牌产品满意度测评与行业、企业满意度测评的不同,提出了面向名牌产品的顾客满意度测评模型和体系。数据分析表明,该测评体系能够反映顾客的意愿。本文提出的名牌产品顾客满意度测评体系对企业提高满意度和增强竞争力具有参考价值。
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| 关 键 词： | 名牌产品 顾客满意度 测评体系 |
Study on the Evaluation System of Customer Satisfaction for Famous Brand Products |
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| DING Shan-ting,FAN Xiao,WANG Yi-xin. Study on the Evaluation System of Customer Satisfaction for Famous Brand Products[J]. , 2013, 0(7): 9-11 |
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| Authors: | DING Shan-ting FAN Xiao WANG Yi-xin |
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| Affiliation: | 1(1.Mechanical Engineering School,Hubei University of Technology,Wuhan 430068;2.Hubei Key Lab of Modern Making Quality Project,Wuhan 4300068) |
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| Abstract: | Based on the research of typical model of customer’s satisfaction evaluation at home and aboard,the paper analysis the difference among the satisfaction evaluation of brand product,industry and enterprise,and puts forward the model and system for customers’satisfactory evaluation on product.Moreover,the data analysis shows that this evaluation system can reflect customer’s will.The evaluation system of customer’s satisfactory the paper puts forward.have the reference value for the enterprises to improve the satisfaction and competitiveness. |
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| Keywords: | famous brand product customer satisfaction evaluation system |
| 本文献已被 CNKI 维普 等数据库收录！ |
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