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The future of technology in marketing; utopia or dystopia? |
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| Authors: | Paul Harrigan Kristof Coussement Caroline Lancelot Miltgen Chatura Ranaweera |
| Affiliation: | 1. UWA Business School, The University of Western Australia , Australia, paul.harrigan@uwa.edu.au;2. IESEG School of Management , Lille, France;3. LEM-CNRS 9221, Lille, France;4. Audencia Business School , Nantes, France;5. Lazaridis School of Business, Wilfrid Laurier University , Waterloo, Canada |
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