网络融合背景下商业模式盈利探讨

互联网业务与通信网的结合，打破了传统电信运营商对业务的垄断，并推动电信业务从基本生活消费品向时尚与娱乐消费品转变，电信产业也将从“技术驱动”逐步演变为“市场驱动”和“用户需求驱动”。对互联网和电信网两者已有的商业模式进行阐述，结合网络融合大背景，提出新环境下商业模式发展思路的几个要点并加以分析，以求为企业在网络融合大背景下更好运营提供相关建议。

Profit research of business model based on network convergence

The convergence of Internet and telecommunication network breaks the traditional telecommunications monopoly on the business and promotes the telecommunications services from basic goods to fashion and entertainment goods. Telecommunications industry will also benefit from ＂technology driven＂ gradually turned into ＂ market-driven＂ and ＂ user demand-driven＂. This paper describes Internet and telecommunications networks business model under network convergence, presents the main points of business model development, and provides related recommendations for the enterprises under network convergence.